Brand Introduction
Inheriting the concept of "Sincere, Pragmatic, Steady, and Quality Requirements" of Forward Group and the swallow theme of Forward Group's visual identity, Forward Hotel Taipei takes a pair of free flying wings as the trademark concept, which is full of dynamism and visual depth. The shape of the image presents the image of the wings preparing to take off, implying the hope of the traveler taking business travel as the starting point. The trademark identification design also incorporates the prefix "F" of "Forward" in it, so as to establish the relationship between the trademark and the English name of the viewer, and increase the impression and recognition of the business travel identification.
